Youtube and Activision Exclusive Deal Over Streaming Rights

Youtube and Activision Exclusive Deal Over Streaming Rights

Youtube and Activision Exclusive Deal Over Streaming Rights

The gaming world is revolving around streaming, and many gamers look to stream their games online. It wasn’t too long ago that the term “streaming” confused many people, but today streaming has replaced TVs. Of course, this change did not happen overnight. It all started with Justin.Tv which rebranded to Twitch started to take all the business revolving around streaming and big companies wanted a portion for themselves. In this regard, we have seen Microsoft coming up with its own streaming platform called Mixer. Youtube always had a share in the mix and the reason is simple as everyone knows YouTube. Generally, streamers upload their content to Youtube from either Twitch or Mixer. This always made  Youtube an essential partner for streamers.

Activision’s Place In The Streaming World

Activision in the previous years partnered with Twitch, and would showcase esports tournaments from the Call of Duty World League. However, this partnership is over now. Activision and Youtube reached a new deal regarding streaming rights over all Activision Blizzard Games.

This news is of course interesting. We will see some of the biggest events in the gaming world on Youtube from now on. This includes games like Overwatch League, Call of Duty League and Hearthstone Esports, etc. This is very important because this will be the first real step coming from Youtube Gaming. Being an exclusive and official partner of some of the most-watched events in the esports world is a huge step for Youtube. However, it may be considered a little bit troublesome for the community, as we are all used to Twitch being the number one streaming platform in the industry for these events.

But on the other hand, even though Twitch is very strong we are sure that this news effected them. After all, losing these games to a competitor even for an esports scene is not very easy to digest. Overwatch League is on the decline for sure however Call of Duty league is new and it may become very interesting. Heartstone, on the other hand, is recovering from the recent BlitzChung incident and they are on track once again. However, this deal does not affect streamers. This deal is solely for esports games. Youtube Gaming may not be the biggest market for these games but the hardcore community will follow them anywhere so it is a lucrative deal for both sides.

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