- Esports organization Luminosity Gaming announced that Richard Sherman has joined the team as a shareholder and brand ambassador.
Richard Sherman Joins Luminosity As Shareholder And Brand Ambassador
Luminosity Gaming has a new shareholder, and it’s just anyone. Super Bowl Champ, Richard Sherman, has joined Luminosity as a shareholder, and most importantly, as a brand ambassador. Luminosity Gaming is one of the biggest esports organizations in the world, but to take it a step further, this move was incredibly important. Richard Sherman is one of the most recognizable sports athletes and will help LG get brand awareness.
LG was founded by Steve “Buyaka” Maida in Toronto, Canada. The organization has teams competing in a variety of games such as Call of Duty, Fortnite, CS:GO and Smite. LG’s Call of Duty squad was able to capture a major this year in the last season of the CWL at Fort Worth, which brought more awareness to the team’s CoD division.
Growth And Success for Luminosity
Richard Sherman will attend live gaming events throughout the year while challenging other NFL players to “team play” on the CoD squad. Sherman will also be streaming his “player challenge” events across all Luminosity’s social channels.
Luminosity is one of the most successful esports brands in the world, and I’m excited to be a part of it! As a brand ambassador and team captain of Luminosity, I plan to bring my competitive spirit and love of the game to the esports organization. I am especially eager to challenge some of my NFL rivals and teammates to join me for online matches, streamed on the Luminosity network for all our fans to view and enjoy.”
🏈 Super Bowl Champion Richard Sherman Joins Luminosity!
— Luminosity Gaming (@Luminosity) September 19, 2019
We’ll be looking forward to seeing more of Richard Sherman in the esports scene, and especially during his player challenge streams.