Press Kits Game Hype by Creative Packaging
Something game companies do to hype their upcoming games is to send out limited press kits game hype for sampling by various game review establishments and or collectors. They can be very creative and always seem to have an angle in their packaging that points towards the style of the game. These are often sides to the games that remain unseen and unknown to the gamers. Today we take a look at some of the more creative press kits that have been made.
Dragon Age Press Kit
Now a look at several others…
Resident Evil 5 – This kit comes packaged as a “Progenitor Virus Detection Kit + Suppression Kit”. There is no mention of “Resident Evil 5” anywhere on the box! Now that’s style. Inside you get “Advanced Detection & Suppression Technology Discs”, Nitrile protective gloves, Bio-Hazard containment bag, industrial strength skin sanitizer, and a protective face shield……. WTF!
Final Fight Double Impact – Here’s a cool one. The press kit is inside a breakable barrel! If you’ve ever played Final Fight you would know to break any barrels you see for power-ups. Inside you get a can of temporary spray-on pink hair color, a “Re-Elect Mike Haggar” t-shirt, 1 inch “Mike Haggar for Mayor” badge, an audio cassette of the Final Fight & Magic Sword soundtracks, and arcade tokens featuring Final Fight on one side and Magic Sword on the other.
Mega Man 9 – When Mega Man 9 was announced, the gaming world was set on fire with ideas of new 8-bit games. Since this was a downloadable game in the style of the NES Mega Man series, Capcom decided to make the press kit in the form of a NES game box!… brilliant.